
About Try Swedish!
Try Swedish is an international brand and marketing concept that aims to promote Swedish food and drink abroad and get food buyers and food lovers all over the world to discover the Swedish food culture and lifestyle. The branding concept "Try Swedish" is a trademark owned by Business Sweden, an organization commissioned by the Swedish Government and the local industry to help Swedish companies grow global sales and international companies invest and expand in Sweden.
Pinewood Store as the strategic partner with Business Sweden, join hands to promote “Try Swedish” in Hong Kong and Macau. Through this collaboration, Pinewood Store import high quality Swedish food and beverages products to serve a familiar taste of home to Swedes in the region, as well as introducing Swedish flavors to Asian consumers.

Why Sweden?
Sweden is continuously ranked as a one of the world’s most innovative countries and is ranked as a top country to do business with and is a leading country for the UN’s sustainable development goals.
Sweden as a food nation has worked several decades to establish and maintain a reliable reputation for our safe and exceedingly tasty food products. We have strict and high standards, not only regarding food production in general, but also for animal welfare and use of antibiotics. Furthermore, Swedish companies and authorities have ambitious environmental and climate related goals regarding food waste and energy use.
Pinewood Store believes in a simple idea: We provide the best for your everyday life. To those who savor every bite, those who treat eating food as an adventure, and those who want fresh and pure ingredients, Pinewood Store has a message: it’s all here.